Cisco Intelligent Wireless Access Gateway Manuel d'utilisateur télécharger pdf (Page 7)

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Retention & Loyalty

•  Why operators use free public Wi-Fi to

increase loyalty?

•  How much free public Wi-Fi was able to

improve churn?

•  What are the key issues operators consider

to be successful?

•  How major service providers execute this

part of the strategy?

7

Indirect ARPU Increase

•  What are most common ways to increase

ARPU using public Wi-Fi?

•  How operators use Wi-Fi to move customers

up the value chain?

•  How open consumers are to accept

advertising and personalized marketing

New Revenues

•  Are customers willing to pay fixed fees to

get access to the public Wi-Fi network

everywhere?

•  How operators offer their Wi-Fi service to

non-customers as well as to customers not

eligible for free access?

•  Are there new services to be provided,

which can generate new revenues?

Mobile Data Offload

•  What opportunity cable operators see

offering offload service to mobile carriers?

•  Which locations are considered most

likely to need mobile offload?

•  How to increase probability of mobile

operators buying the service from

the cable operator (vs. making

their own Wi-Fi network)?

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